Updated: Aug 20, 2020
A recent article in the Harvard Business Review Theodore Levitt expresses his views that creativity is not enough and that there are essentially too many "talkers" and not enough "doers" when it comes to creativity and innovation. Mr Levitt proposes that the "creative types" tend not to take accountability for their ideas and have limited to no understanding of what it takes to succeed in business. Munizu and Hamid in Quality Management provides a different perspective to the impact of innovation and creativity on business performance based on their study of a furniture producer.
There is no doubt in my mind that for businesses to succeed a healthy dose of creativity and innovation is required. This said, few scholars, business man and creatives will argue that creativity for the sake of creativity is nothing more than entertainment. In order to disrupt and fundamentally change the course of business and markets does not initiate from the conformists in business but from those who see things from a different and sometimes strange perspective, but mostly form those who embrace these different ideas and work hard at making it a reality. Working hard at succeeding does not necessarily entail an over structured, systematic and methodical approach rather than a flexible agile and more creative approach. What it does require is a balance between different "types" in the business and establishing work methodologies and frameworks that allow the outcomes to be achieved in the best possible way.
This blog reflects the authors own perspectives and not necessarily those of Cyron Business Solutions. Feel free to share your views on this perspective.